Launch campaign for White Castle frozen foods.
White Castle's frozen foods division accounts for over 30% of it's business. To introduce the frozen sliders, we decided to celebrate the slider life, inside the microwave. These launch spots (30, 15's and 6 second bumpers) introduce the viewer to the quirky characters of our sliders.
The sliders were sculpted, animatronic, computer controlled models, made by Brian Hames at Lair.