Launch campaign for White Castle frozen foods.
White Castle's frozen foods division accounts for over 30% of it's business. To introduce the frozen sliders, we decided to celebrate the slider life, inside the microwave. These launch spots (30, 15's and 6 second bumpers) introduce the viewer to the quirky characters of our sliders. 

The sliders were sculpted, animatronic, computer controlled models, made by Brian Hames at Lair.

Behind the scenes

White castle april fool's video