TIC TAC. SHAKE IT UP CAMPAIGN.
THE TIC TAC VIEWR APP: PRINT/OOH/SOCIAL.
MICROGAMES, STRAIGHT FROM OPPOSITE-LAND.
SHAKE UP YOUR OLD PICK UP LINES.
SHAKE UP YOUR TV HABITS.
SHAKE UP THE WAY YOU KISS.
SHAKE UP HOW YOU SLEEP.
AR BILLBOARD IN TIMES SQUARE.
The daily Shake It Up Tips
In addition to asking people to shake it up, we also gave created a daily guide to show them how. 365 original designs that were released daily on social media. Here's a sample gallery of some of them: