SMART. THE UNCAR CAMPAIGN.
I co-led a 20-person virtual agency called the 'unagency', formed with smart brains from Merkley + Partners, Razorfish and Sage. Together we pitched, won and continued to oversee all aspects of communications for smart car.
The smart Demo Games
Instead of creating boring tutorials to demonstrate simple the basic functionality of a smart, like setting the clock, we turned it into an olympic sport. See the demo games in full here: http://bit.ly/1E1asbw