SMART. THE UNCAR CAMPAIGN.
I co-led a 20-person virtual agency called the 'unagency', formed with smart brains from Merkley + Partners, Razorfish and Sage Productions. Together we pitched, won and continued to oversee all aspects of communications for smart car.
See the ‘Making Of’ Video:
smart - Unbig
The smart Demo Games
Instead of creating boring tutorials to demonstrate simple the basic functionality of a smart, like setting the clock, we turned it into an Olympic sport.